Community

At Seeley International, we believe in helping others. Our company founder and Chairman, Frank Seeley AM and his wife, Kathy (who is also a director of the company), have a long history of giving back to the community.

Seeley International proudly supports a number of initiatives and events that help others, or raise money to help others.

Variety the Children's Charity

Seeley International is proud to be the Major National Partner for Variety Bash motoring events across Australia. Variety the Children’s Charity is a national not-for-profit organisation committed to empowering Australian children who are sick, disadvantaged or who have special needs to LIVE, LAUGH & LEARN. Variety have been helping kids be kids for over 40 years by providing practical equipment & experiences through Variety programs, and raising money through events such as the Variety Bash in each state, to help Australian children in need overcome whatever obstacles they face to live life to the fullest!

The Everglades Fund

The Everglades Fund was established by Frank Seeley AM to support those people and groups who need assistance. The Fund supports more than 50 organisations each month – covering the Arts, community, health, children, church and missionary work – both in Australia and internationally.

Each year, Seeley International and its dealer networks contribute money that is used to support worthy causes around the world. Each year, at our VIP dealer conference, an auction is held for a bottle of Braemar Scotch, which was first purchased at the 2001 VIP dealer conference in Thailand. Since then, the same bottle of Scotch – unopened – has been auctioned off again every year, and the proceeds raised are donated to Seeley International’s charity partner, currently Variety the Children’s Charity, as well as children’s charities around the world. More than $1.6 million has been raised since the auction began in 2001.

Benefactors in recent years include:

• 2017 Variety Australia
• 2016 Variety Australia
• 2015 Batiri Public School and Malomalo Primary School – Fiji
• 2015 Variety Australia
• 2014 Samaritan's Purse – Mexico
• 2013 Leukaemia Foundation – Australia

Guidelines for Sponsorship Applications

Seeley International frequently receives requests for support and sponsorship from a wide variety of organisations.  These can range from simple donation requests through to significant financial assistance in support of a major project, activity or event.

Seeley International views its contributions and sponsorships as long-term investments in its ongoing commitment to the community. Only proposals that are consistent with Seeley International’s business strategy, core values and brand will be considered for sponsorship. Our brand values can be found here.

What Seeley International looks for in a partnership

Seeley International places a high value on sponsorships that offer:

• An opportunity for a measurable response (eg coupon-based promotion or competition etc);
•  In-kind support, rather than strictly cash sponsorship;
•  Seeley International as the sole sponsor, or one of a select and compatible group of sponsors;
•  A valuable strategic alliance for Seeley International;
•  Coverage by print and/or electronic media;
•  Defined media/publicity opportunities that can be used to promote specific Seeley International brands advocacy positions;
•  A minimum daily attendance 20,000+ people at a major event.

What we don't sponsor

Specifically, Seeley International will NOT sponsor:

• Proposals that do not reflect our core values and brand attributes;
• Proposals that are incomplete or do not adequately explain the sponsorship benefits;
• Programs that may present a hazard to the community;
• School fetes and indirect fundraising activities;
• Programs likely to denigrate, exclude or offend minority community groups;
• Programs that promote alcohol and tobacco;
• Political organisations or charities with political policies;
• Programs, campaigns or events that do not reflect community standards;
• Individuals who are looking for support or raising money

Sponsorship Proposal requirements

Seeley International receives a large number of proposals every week. In order to help prepare your proposal for consideration, you are strongly encouraged to follow this simple four step process.

1. Ensure your activity fits our guidelines and is aligned to our corporate values and brand attributes. It also should not be similar to any of our existing sponsorships.
2. Review our website community page (above) for details on our current sponsorship activities.
3. Ensure that the points listed below are covered in your proposal.
4. Ensure you provide us with at least an 8-week timeframe to consider your application.

Points to be addressed in your proposal

1. Date(s) of proposed event
2. Company or Organisation name
3. Contact person (name, address, phone, email)
4. Event/Project name
5. Event/Project objectives
6. Level of sponsorship sought ie naming rights, major, minor, category exclusive, other
7. Seeley International’s proposed official designation (eg presenting partner, “official sponsor, the xyz event supported by Seeley International”)
8. Sponsorship amount and term
9. Expected number of participants by age group
10. How the event/project will assist Seeley International to demonstrate its commitment to providing help to the community
11. The sponsorship benefits
    1. Signage – how many and where placed?
    2. Collateral material – what type and how many?
    3. Hospitality/tickets
    4. Any other benefit for Seeley International
12. Level of paid and unpaid media/advertising that will be used to promote the event/project.
13. How this event/project will help generate the sale or promotion of Seeley International brands/services
14. Which Seeley International brands or services can be aligned to the event/project
15. Other sponsors and their designations
16. Evaluation measures

Who should I contact?

Our marketing team is responsible for the coordination and assessment of all corporate sponsorship applications. Sponsorship applications should be presented either in electronic or hard copy format and addressed to: